Hi, my name is Tea Uglow.

I have been a creative since I was little and was Creative Director at Google's Creative Lab from 2007 until 2023. Now I run a creative advisory and freelance as a creative coach for agencies or studios.

I had spent 2023 in my back garden, annoying my partner and working out what I wanted to do.

Like all of us: I want to do what I love.

And that is 'creativity'
[owing to a lack of sufficient words]

What do I love about it? I love building creative self-belief, taking ideas further than can be imagined & inspiring creative minds.  

But sometimes, even in creative roles, work sucks. That's a big problem. It's not hard to see that if creatives are not feeling creative - their work is bad. And bad work does not win prizes.

I help with that too.

I work with creative individuals or teams, in-house or agency. The work I do focuses on their creative process - utilising doubt, finding play, failing fast, inspiring others, idea divining. Sessions are discussion-based and open-ended.

They can be regular or one-off, online or in-person. I don't organise workshops or run brainstorms, nor can I stand slideshows that end with a lightbulb. We may well go for a walk. Or lunch.

I have a number of talks about this.
I also like words - so naming this offering is hard.

Am I a 'creative coach'? Like a life coach? I guess.. however I'm rubbish at life.
Maybe a 'creative trainer'? Then again I'm not footwear and I don't work with animals.
Perhaps a 'creative psych'? Like a sports psychologist? It feels close but it's also literally fraudulent.
Then someone said ‘creative guru’ and an involuntary whole-body shudder went down my spine.

So I ended up back at creative coach.
An Executive Creative Coach.

 
 
 

In May 2024 I am in the UK
In June & July 2024 I am in AU/NZ

 

Get in touch to schedule a chat on the zooms

I move between the UK and Australia and prefer to start with face-to face(s) meetings.

I will also work anywhere else in the world
(if someone else does flights & the paperwork).

I bill half-days or full days which are 3k or 5k or we can chat about hourly or weekly rates.

Dark Swan, our creative & strategic advisory is at darkswan.au