PROFILE: SBS Audio: SEEN [2024]
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PROFILE: SBS Audio: SEEN [2024]

Tea Uglow is an influential voice in the tech world. A pioneering force behind Google's Creative Lab where she led experimental tech projects for 17 years, Tea Uglow's brilliance extends beyond technology. Join Yumi Stynes as the pair walk through Tea's personal journey, and how her experience as a trans autistic woman has become a powerful lens through which she reshapes the tech landscape.

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PROFILE: Cannes Lions President of Glass [2023] - Campaign Brief
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PROFILE: Cannes Lions President of Glass [2023] - Campaign Brief

The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.

 

Tea Uglow, founder of Dark Swan, former CD at Google will represent Australia as jury president of Glass Lions: The Lion for Change. The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

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PROFILE: The Bookshelf [2018]
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PROFILE: The Bookshelf [2018]

As someone whose career involves developing potentials for the future of reading, including books which can be “owned” and “borrowed” through the use of blockchain technology; and a novel set inside Google’s street view, both as part of Editions at Play, we couldn’t pass up the opportunity to find out which books from the past have impacted the brilliant Tea Uglow

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PROFILE: Simpleweb [2017]
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PROFILE: Simpleweb [2017]

Why aren’t we finding ways of building the information that we want into the way we want to experience the environment, rather than the way we’re told to experience the environment?

Tea Uglow is the Creative Director of Google’s Creative Lab in Sydney, although she prefers a Google (mis)Translate version of the title – Experimental Person in Charge.

Tea leads a team exploring “the spaces between contemporary digital technology and traditional forms of creativity and culture. That might be with museums, galleries, working with artists, filmmakers or writers and looking at what happens when those intersect.”

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PROFILE: AIGA [2017]
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PROFILE: AIGA [2017]

Tea Uglow is familiar with uncertainty and doubt. But instead of seeing them in a negative light, she considers doubt, ambiguity, and uncertainty to be a central force behind her creativity and innovation.

In a recent talk about her work as creative director of the Google Creative Labs team in Sydney, she asked the audience a tough question to unpack the idea further: “Is there roomfor ambiguity and doubt when computers are in our pockets and at our sides at all times? What happens to creativity if there isn’t?” So many forms of technology are designed to do just one rigid thing, she explained, that it may be stifling human creativity and ingenuity. It’s a concerning thought for many creatives who rely on computers, tablets, apps and software for nearly every bit of their jobs.

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PROFILE: Editions at Play [2016]
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PROFILE: Editions at Play [2016]

.. To ‘record’ the experiences of the dynamic web is like taking photos of morning dew: fragmentary and one-dimensional, unsatisfactory. The future internet, consisting of machine intelligence communicating with speech rather than all these helpful words on ‘pages’, is even tougher to pin down. Every single web experience is literally performative — a machine pirouetting through a dance of information that is unique to you in that moment and then lost forever.

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PROFILE: AXIS magazine [2017] (Japan)
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PROFILE: AXIS magazine [2017] (Japan)

What is being proposed by Blockchain Book?

An experiment by Google Creative Lab Sydney’s Tea Uglow

Books you have finished reading may be passed on to your offspring or taken to a used book store, but with electronic books, their ownership is rather uncertain to begin with. This is because the reader merely purchases a license. Books from “Editions at Play” launched by Google this spring are part of a project that uses the distributed database Blockchain, which is the core technology behind Bitcoin. Its developer, Tea Uglow of Google Sydney, questions the future of electronic books through her experiment.

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PROFILE: Kaya FM  [2017]
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PROFILE: Kaya FM [2017]

[10 min interview from Feb 2017]
Kojo Baffoe is joined by Creative Director of Google, Tea Uglow.  She is the brains behind Google’s innovative Lab in Sydney, Australia. Her works varies between non-linear narration and the physical web.

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