AS THE creative director for Google’s Creative Lab in Sydney, Tom Uglow has a job many of us dream of, but what really goes on behind the colourful doors of one of the most innovative companies in the world?

Here, he shares what he has learned with The Collective magazine.
I THOUGHT THE INTERNET WAS AWFUL.

This article appeared in 'Desktop Magazine' in 2015

What we see today as being huge and difficult and complex simply won’t be huge and complex for the next generation. Take phones for example. They seem so ubiquitous, yet smartphones are good at distribution of information because of convenience, not design. In itself a phone does improve on what other ’things’ used to do. Before the phone came the personal computer, and before the PC, surfing the net meant mainframes. Before that we had books, cameras, maps, newspaper - the phone has aggregated all of these in digital forms mainly because it is the easiest 'device' to connect to the internet. Perhaps we should have seen that coming?

Alongside the Remix 2014 summit in Sydney, the ABC took the pulse of a few of us producing these short talking head films discussing ideas around ethics, creativity and cities of the future.