PROJECT: XYFI - Love at Fifth Site [2017]

Falling in love can leave us lost for words, even though there’s plenty racing through our head. Created by by Google’s Creative Lab and Grumpy Sailor, this quirky set of interactive films allows you to explore the inner thoughts of two characters across a series of serendipitous and sometimes awkward encounters that eventually lead to Love at Fifth Site.

Love at Fifth Site allows the audience to use their phone to ‘shine a light’ onto the inner monologue of the film’s protagonists. Using the phone's accelerometer and the browser's native device motion library to respond to audience interaction and movement, the work forms part of an ongoing exploration of how technology can help artists push the boundaries of traditional storytelling.

PROJECT: Shakespeare's Birthday Hangout [2014]

Google Australia partnered with Bell Shakespeare, a theatre company specialising in the works of William Shakespeare, his contemporaries and other classics, to host six live and interactive events on Google+ to showcase the use of our platforms.  

 

Apart from celebrating the birthday of the world’s greatest playwright, this initiative  supports our strategy to inspire traditionally non-technology focused companies to go digital and encourage digital in education.  

The weeks activities included a Promotion video, birthday bash Hangout, Elizabethan Hangout in History,  in conversation with John Bell and Peter Evans, Hamlet workshop, in conversation with John Bell and Lily Cole, photos and blog post. 40+ print and online articles and national broadcast coverage quoting Google as the technology and innovation partner. With just under 7,500 tuning into our YouTube channel and a whopping 55,372 of you liking and sharing our Facebook updates, including 11,500 sharing Mr William Shakespeare's Insult Generator, 'Thou art a beef-witted box of envy'!

Indian Premier League on YouTube

YouTube streams the Indian Premier League cricket event live.

This will be the first time that a cricketing event is being webcast live on the Internet.

From March 12th onward, we will show all 60 matches of the Indian Premier League along with more than 1,200 clips and full match highlights, and Twitter gadget.

Marketing across IN, AU, NZ and UK with offline advertising in print, outdoor, radio, trains and buses, in-flight screens, and mobile.

PROJECT: Chrome Features [2009]

In 2009 we rolled out a series of annotated YT videos (called Chrome Features) to the main GoogleChrome channel for the US team to use as part of their Chrome for Mac launch. It was also a sort of experiment into what 'adverts' would look like if Google made them. I insisted they would have to be interactive (I was wrong).

The videos are actually part of the EMEA Chrome Awareness campaign and were created by BBH/ 1st Ave Machine in NY. They are localised for 8 other countries. (The annotation alone involved 8 annotations each on 9 videos for 8 countries. so getting on towards 600 annotations.) big big shout to Rachna (our EMEA producer) and our annotators: Robert, Dezzie, Lina and Orla

Look! A young Ben Malbon, who knew...?

PROJECT: Google at 10 [2009]

A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

 

 

The YouTube Symphony Orchestra [2009] at Carnegie Hall

YTSO_1.jpg
A 30 second overview of the YouTube Symphony Orchestra

A YouTube-based orchestral audition and mash-up site for classical musicians around the world - featuring most of the world's top orchestras... LSO, Michael Tilson Thomas, Tan Dun, Lang Lang, Johannes Moser and symphony orchestras around the world... Personally I think it is very exciting as it opens up the potential of online collaborations for the most conservative parts of the musical world, as well as presenting possibilities for other creative conspiracies beyond film... theatres, choirs, dance, even ballet??

Probably more technically intriguing is what can be done with all the submissions above and beyond the classical-musicians'-got-talent american-idol type project. For example it's not hard to imagine a tool that lets you mash up the submissions into an international online orchestra composed solely of piccolos from portugal, brazilian bass, venezuelan violins, croat clarinets,  french flautists, and tone-deaf trombonists... Imagine what happens when left-handed latvian lute-players is the only filter...
[Full disclosure - I've been working on this for the last 18 months so i tend to get a bit over excited about the possibilities.]